The Medici Marketing Group
Strategic Brand Collaborations in Melbourne
At The Medici Marketing Group, we specialize in strategic brand collaborations that protect and expand a brand’s legacy. With a presence in Melbourne and Sydney, we connect iconic names across fashion, lifestyle, and entertainment, building long-term partnerships that drive cultural and commercial success.
Every brand has its own soul we honor that by developing partnerships that reflect its identity while elevating its influence. From licensing programs to retail campaigns, every collaboration is crafted with care, intention, and measurable impact.
Cultivating Brand Greatness
Our mission is to foster impactful collaborations that elevate brands, driving growth through innovative, purpose-driven marketing strategies.
Our Founders
The Medici Marketing Group was born from a partnership that began like so many others, one as the client, the other as the agency lead. But what followed was anything but ordinary: a shared vision, a creative chemistry, and a mutual belief in the power of well-forged partnerships. What started as a campaign became a calling, and from it, a company built on the art of collaboration.
Louis Williams
CEO
With a career spanning global agencies and world-class brands, Louis brings a rare blend of creative instinct and commercial clarity. He has led teams across luxury, hospitality, healthcare, and B2B — building partnerships, platforms, and campaigns that move both culture and the bottom line.
Brendan Biddell
MD
With deep experience across entertainment brands in APAC, Brendan brings a sharp strategic eye and a talent for negotiation. He has led creative initiatives across major franchises from China to Australia delivering campaigns that balance cultural insight with commercial impact.
Our Services
Licensing & Brand Protection
We steward your IP with care — crafting licensing strategies, managing retail rollout, and protecting brand value through every legal touchpoint.
Partnerships & Strategic Growth
We broker partnerships with purpose. From retail to branded bespoke collaborations, we align the right names to unlock new value and cultural relevance.
Media Strategy & Execution
Media, placed with intent. Grounded in insight and guided by precision, we ensure your brand shows up where it matters most.
Product Creative Development & Approvals
We translate brand into product and experience. Every creative decision is thoughtful, on-brand, and built to resonate — from first sketch to final sign-off.
Creative Development & Approvals
Like a Renaissance painting, our creatives balances beauty with structure guided by data, refined by instinct, and built to perform. Every idea earns its place with purpose, and is built for the correct medium.
Influencer Management
We manage influencers like modern-day courtiers — chosen not for reach, but for relevance. Every partnership is curated to reflect your brand’s values, extend its voice, and earn real influence where it matters.